Salesforce’s Marketing Tactics to $100M Revenue

Salesforce launched in 2000 with already 200 customers pre-sold and reached $100M in revenue only 6 years after. ‍

And that was without social media and PPC.

Here is how Marc Benioff (Salesforce’s CEO) made a lot of noise.

1/ Hijacking attention

In the early days, Salesforce had no sales team and much larger competitors.

Siebel Systems was one of those large competitors.