How To Make a Newsletter People Actually Want to Read

Photo by Mathyas Kurmann on Unsplash

Newsletters are disregarded by many marketers — who just slap a few links and send. 😅

It can be much more. Here is how to make a newsletter people actually want to read. 👇

1/ 💌 A great long-form article > links

We get enough email as it is.

So people accept “more email” only if the content is GREAT.

And a collection of links doesn’t cut it.

Instead write one amazing article and send it AS IS in the newsletter.

Don’t link it to the blog. You want people to read it directly in their email box.

2/ 🚗 Easy to scroll through

The attention span on email can be very short.

Make short sections and don’t write a novel.

Include a lot of visuals, maybe one per sub-section.

The image can be an example of what you’re talking about.

Deep down we’re all a bit lazy.

So visuals are good. 😊

3/ 💃 📽 Newsletter = red carpet

Your newsletter is where you premiere great content.