How Power Influences What Customers Want
Published in
5 min readJan 6, 2022
Sometimes your customers feel in control, powerful, and sometimes they don’t.
What if I told you that sense of power shapes what they want and buy?
Power and marketing are intertwined.
Use these findings to your advantage to craft campaigns & products.
1/ What is power?
Power is asymmetric control over valued resources in social relations, with a low-power party dependent on a high-power party.
