PinnedBadis KhalfallahinThe Red FishWhy Uber Keeps Changing Its BrandingAnd 4 Lessons on Startup Branding.·5 min read·Sep 17, 2018--7--7
Badis Khalfallah3 Lessons From Nike “Find Your Greatness Jogger” AdThis is one of the most famous commercials ever produced by Nike.·4 min read·Jan 6, 2022----
Badis KhalfallahinImplementNFTs: How Brands Use Them as a Marketing ToolNon-Fungible Tokens (NFTs) are unique blockchain-based digital assets that have gathered a lot of attention recently.·4 min read·Jan 6, 2022----
Badis KhalfallahinImplementSalesforce’s Marketing Tactics to $100M RevenueSalesforce launched in 2000 with already 200 customers pre-sold and reached $100M in revenue only 6 years after. ·2 min read·Jan 6, 2022----
Badis KhalfallahinImplementHow to Turn Customers Into CollectorsSome brands don’t just have customers but collectors.·2 min read·Jan 6, 2022----
Badis KhalfallahinImplementThe Strategy That Turned Uniqlo Into a Global EmpireThis is how Uniqlo became a $19 billion/year global success story.·2 min read·Jan 6, 2022----
Badis KhalfallahinImplementHow Power Influences What Customers WantSometimes your customers feel in control, powerful, and sometimes they don’t.·5 min read·Jan 6, 2022----
Badis KhalfallahinImplementIKEA Effect: Why You Should Know About ThisAs marketers, we think that customers will always prefer a more convenient product.·3 min read·Jan 6, 2022----
Badis KhalfallahinImplementHow To Turn A Commodity Into An Experience (The Nut Roll Example)Brewers Supply Group (BSG) supplies craft brewers with ingredients like malt, hops, and yeast, etc.·2 min read·Jan 6, 2022----
Badis KhalfallahinImplementFunnel Marketing: My Illustrated GuideFunnel marketing is pretty basic stuff.·4 min read·Jan 6, 2022----