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What is a competitive advantage?

Definition of competitive advantage

A competitive advantage is a company’s “superior performance to other competitors in the same industry”.


Competitive Advantage Champion™ is a book to help you develop and maintain a competitive advantage.

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Hello! My name is Badis and I teach business owners about competitive advantage.


How It Will Horribly Backfire

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Elijah O'Donnell on Unsplash

A startup founder recently posted a Medium article relating a very unusual bus ride. The founder was riding the bus home and holding a job interview on the phone at the same time. He was recruiting a marketing manager. As they talked on the phone, he started using sentences like “we need to convert people”, “we need to be radical and hit hard”, “it’s important that we have a precise target in mind”, “you should watch Oussama’s video”. Apparently his conversation was overheard and a few bus stops later, the police stopped the bus and arrested him. The police suspected…


On Product Vision and Randomness

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Scientists were gathering in the overlit meeting room. Everyone was tense. The latests test results came in and they were not good.


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Memes are the product of the digital hive mind. Memes are images of the internet’s subconscious. If the internet was its own culture, memes are that culture’s artefacts.

Here is how to launch one.

1- First, understand the digital hive mind.

Every brain connected to the internet, is still a brain. We all share more or less the same brain. Now align millions of brains on the same network. Tune them in. Synchronise them. Give them the same information speed. And you get yourself a digital hive mind.


The Case of People

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Credit: Shutterstock

Rating is now a cultural obsession.


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Stephen Dawson on Unsplash

You look at your dashboard. There are 5 different graphs. You click, analyze. You come back to your board everyday. You are responsible for that data on that dashboard. Everyday is the same dance.


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There is something about this brand that talks to most of us. It’s your childhood. The classrooms, the late-night homework, the exams, the teachers writing on your copy, the slight pain on your finger after using their pen for hours. Growing up, it’s also the pen you use, lose and look for desperately on your desk when needed. It’s the emergency lighter you have for a smoke or a birthday party. Bic is part of our life.


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Luke Braswell on Unsplash

Or should I say: Homo Sapiens is a marketer.


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DribbbleDmitry Moiseenko

In the world of outbound sales, every one is focused on the same channels, using the same tactics.

1- Handwritten Card in an Large Empty Package

Handwrite a card and put it in a larger box. The prospect will see the big box. Feel how light it is. Open it. And see a handwritten card inside.

Badis Khalfallah

Co-Founder @ Implement. | Book Author | 2x Founder | Ex-CMO | Get my free e-book Competitive Advantage Champion™: https://bit.ly/31G3RIz

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