And 4 Lessons on Startup Branding.

Uber was founded in 2009. In 9 years, they have already changed their branding 5 times.

That’s a lot.

Of course, it’s not for the love of design. Branding changes, especially at scale, are expensive and time-consuming.

But if you look at these changes and why they were made, we…

Badis Khalfallah

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