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Badis Khalfallah
Badis Khalfallah

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Published in

The Red Fish

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Why Uber Keeps Changing Its Branding

And 4 Lessons on Startup Branding. — Uber was founded in 2009. In 9 years, they have already changed their branding 5 times. That’s a lot. Of course, it’s not for the love of design. Branding changes, especially at scale, are expensive and time-consuming. But if you look at these changes and why they were made, we…

Uber

5 min read

Why Uber Keeps Changing Its Branding
Why Uber Keeps Changing Its Branding
Uber

5 min read


Jan 6, 2022

3 Lessons From Nike “Find Your Greatness Jogger” Ad

This is one of the most famous commercials ever produced by Nike. It’s punchy, it’s powerful. This ad is part of a campaign about greatness and how greatness is accessible, universal The message in itself is not super original but the delivery in this ad is amazing. I will…

4 min read

3 Lessons From Nike “Find Your Greatness Jogger” Ad
3 Lessons From Nike “Find Your Greatness Jogger” Ad

4 min read


Published in

Implement

·Jan 6, 2022

NFTs: How Brands Use Them as a Marketing Tool

Non-Fungible Tokens (NFTs) are unique blockchain-based digital assets that have gathered a lot of attention recently. NFTs can take many shapes: collectible cards, pieces of virtual land in a virtual world, playable gaming characters… 1/ But WTF is an NFT? An NFT has mainly 3 powers: Creating unique online objects that virtually cannot be altered or…

Case Study

4 min read

NFTs: How Brands Use Them as a Marketing Tool
NFTs: How Brands Use Them as a Marketing Tool
Case Study

4 min read


Published in

Implement

·Jan 6, 2022

Salesforce’s Marketing Tactics to $100M Revenue

Salesforce launched in 2000 with already 200 customers pre-sold and reached $100M in revenue only 6 years after. ‍ And that was without social media and PPC. Here is how Marc Benioff (Salesforce’s CEO) made a lot of noise. 1/ Hijacking attention In the early days, Salesforce had no sales team and much…

Case Study

2 min read

Salesforce’s Marketing Tactics to $100M Revenue
Salesforce’s Marketing Tactics to $100M Revenue
Case Study

2 min read


Published in

Implement

·Jan 6, 2022

How to Turn Customers Into Collectors

Some brands don’t just have customers but collectors. A dream right? Here is a guide to becoming a collectible brand. 1/ Offer a quest for the next grail Having an object of desire can give sense to our lives. And a collection is a never-ending object of desire. There is always something new to collect. It’s a quest…

Case Study

2 min read

How to Turn Customers Into Collectors
How to Turn Customers Into Collectors
Case Study

2 min read


Published in

Implement

·Jan 6, 2022

The Strategy That Turned Uniqlo Into a Global Empire

This is how Uniqlo became a $19 billion/year global success story. 1/ Humble Japanese origins Uniqlo’s founder (Tadashi Yanai) was born in the clothing business. In 1972, he inherits his father’s men’s tailoring business but decides to move into casual wear. His inspiration: Gap, Benetton…; which he discovered traveling the US. Uniqlo was born. 2/ Bad perception …

Case Study

2 min read

The Strategy That Turned Uniqlo Into a Global Empire
The Strategy That Turned Uniqlo Into a Global Empire
Case Study

2 min read


Published in

Implement

·Jan 6, 2022

How Power Influences What Customers Want

Sometimes your customers feel in control, powerful, and sometimes they don’t. What if I told you that sense of power shapes what they want and buy? ‍ Power and marketing are intertwined. ‍ Use these findings to your advantage to craft campaigns & products. 1/ What is power? Power is asymmetric control over valued…

Case Study

5 min read

How Power Influences What Customers Want
How Power Influences What Customers Want
Case Study

5 min read


Published in

Implement

·Jan 6, 2022

IKEA Effect: Why You Should Know About This

As marketers, we think that customers will always prefer a more convenient product. Therefore “done-for-you” is always more desirable. Well, the IKEA effect completely contradicts this belief… The IKEA Effect explained The IKEA effect is a “cognitive bias in which consumers place a disproportionately high value on products they partially created”. (wiki) In other…

Case Study

3 min read

IKEA Effect: Why You Should Know About This
IKEA Effect: Why You Should Know About This
Case Study

3 min read


Published in

Implement

·Jan 6, 2022

How To Turn A Commodity Into An Experience (The Nut Roll Example)

Brewers Supply Group (BSG) supplies craft brewers with ingredients like malt, hops, and yeast, etc. The kind of product you’d think is impossible to differentiate or get excited about. Well, BSG manages to get its customers excited with every shipment they deliver. How? The Nut Roll. Let me explain. When…

Case Study

2 min read

How To Turn A Commodity Into An Experience (The Nut Roll Example)
How To Turn A Commodity Into An Experience (The Nut Roll Example)
Case Study

2 min read


Published in

Implement

·Jan 6, 2022

Funnel Marketing: My Illustrated Guide

Funnel marketing is pretty basic stuff. You have the usual 5 stages: awareness, interest, consideration, conversion, referral, which shape your customer journey. What is there more to say really? Well, a lot actually! So here is our illustrated guide to funnel marketing. 1/ Keeping it simple There are really only 2 stages to a…

Funnel

4 min read

Funnel Marketing: My Illustrated Guide
Funnel Marketing: My Illustrated Guide
Funnel

4 min read

Badis Khalfallah

Badis Khalfallah

397 Followers

Behavioral Scientist

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