I love cold email but when I see it done poorly, I can’t help but cringe…hard.
So it would be great if we could stop doing this👇.
1/ Asking directly for a sales meeting 👎
I don’t know you, never heard of your brand — so sure let me take 30 minutes of my time to be SOLD to…
2/ Misleading subject lines 🤥
If you start our relationship by tricking me into opening your email, how trustful do you think I’ll be?
3/ No unsubscribe link 🧐
If you don’t allow people to unsub, people are going to put your sequence to spam. Good luck with your sender score!
4/ Pitching 😒
I know you’re eager to get a meeting, but pitching your product like I was supposed to be impressed doesn’t work. How about earning that right to pitch and giving me some value first?
5/ “Knowing my problems” 🤓
Pretending to know what is a problem for me and what is not, is presumptuous. And you’re almost always wrong.
6/ Stating the obvious 😩
Don’t say that you’re following up because I haven’t replied to your previous email and because I must be busy. I know I haven’t replied & I know I am busy.
7/ “Name dropping” 🤔
What’s really the point of trying to reassure me with brands and names I have never heard of?
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Yeah, you might get 2/300 people to say yes (while pissing off the rest). But is this really the best marketing you can do?
Hey 👋, if you want to learn how to be great at cold email and many other marketing channels, check out the content on my blog: https://www.join-implement.com/.
Thanks for reading!