Member-only story
3 Crazy Bold Outreach Tactics You Never Thought About
In the world of outbound sales, every one is focused on the same channels, using the same tactics.
Maybe it’s time to be bold and do something crazy.
I have 3 crazy tactics for you. They will set you apart from the competition.
I guarantee it 100%.
1- Handwritten Card in an Large Empty Package
Handwrite a card and put it in a larger box. The prospect will see the big box. Feel how light it is. Open it. And see a handwritten card inside.
On the card, it’s your usual sales copy, explain what your company does, how you can help your prospect and give your call-to-action.
Now you are going to ask me why the large empty box?
Deliverability: Executives and leaders receive tons of mail. They are usually filtered out by an assistant. Expect for packages. They are usually delivered in hand, unopened.
