PinnedPublished inThe Red FishWhy Uber Keeps Changing Its BrandingAnd 4 Lessons on Startup Branding.Sep 17, 20187Sep 17, 20187
3 Lessons From Nike “Find Your Greatness Jogger” AdThis is one of the most famous commercials ever produced by Nike.Jan 6, 2022Jan 6, 2022
Published inImplementNFTs: How Brands Use Them as a Marketing ToolNon-Fungible Tokens (NFTs) are unique blockchain-based digital assets that have gathered a lot of attention recently.Jan 6, 2022Jan 6, 2022
Published inImplementSalesforce’s Marketing Tactics to $100M RevenueSalesforce launched in 2000 with already 200 customers pre-sold and reached $100M in revenue only 6 years after. Jan 6, 2022Jan 6, 2022
Published inImplementHow to Turn Customers Into CollectorsSome brands don’t just have customers but collectors.Jan 6, 2022Jan 6, 2022
Published inImplementThe Strategy That Turned Uniqlo Into a Global EmpireThis is how Uniqlo became a $19 billion/year global success story.Jan 6, 2022Jan 6, 2022
Published inImplementHow Power Influences What Customers WantSometimes your customers feel in control, powerful, and sometimes they don’t.Jan 6, 2022Jan 6, 2022
Published inImplementIKEA Effect: Why You Should Know About ThisAs marketers, we think that customers will always prefer a more convenient product.Jan 6, 2022Jan 6, 2022
Published inImplementHow To Turn A Commodity Into An Experience (The Nut Roll Example)Brewers Supply Group (BSG) supplies craft brewers with ingredients like malt, hops, and yeast, etc.Jan 6, 2022Jan 6, 2022
Published inImplementFunnel Marketing: My Illustrated GuideFunnel marketing is pretty basic stuff.Jan 6, 2022Jan 6, 2022
